Communicate with Impact
Ideas are the currency of the 21st century.

The ability to communicate your ideas persuasively is the single greatest skill you need to accomplish your dreams

Spreading your ideas in the 21st Century requires a 21st Century model of communication
Let me introduce you to HUGS

Neuroscience research using brain scans reveals that stories stimulate our brains, enabling the speaker to connect with the audience and making it likely that the audience will agree with the speaker’s point of view. So what’s happening inside the brain? Once we know this, we can deliberately structure our communication to engage our audience and, stand a greater chance of helping them understand a new point of view.
PFC Theatre

Your Pre-Frontal Cortex (PCF) is like a theatre stage. When you focus on one thing, it’s like an actor on stage. And we can keep 3 or 4 actors on stage at most at any one moment (consider how you remember phone numbers).

Information from the outside world is like actors invading the stage from the wings.

Information from your inner world is like audience members climbing on stage.

At any given moment, millions of bits of information are vying for your attention.
Getting Attention
We give attention to anything unusual, new or potentially threatening. This is the role of your Anterior Cingulate Cortex (ACC).

When something novel or unusual is perceived in the ACC, it triggers the production of cortisol (our main stress hormone) from the Amygdala making us feel distress.

And we immediately pay attention to something threatening.

Keeping someone’s attention
We can sustain someone’s attention by increasing the tension in the story. We become anxious to know “what happens next…”

Once we have sustained attention long enough we become emotionally attached to the characters in the story, we empathize with them, thanks to another neurochemical, Oxytocin […]